Purpose of the music video

Music videos can have many different purpose's from advertisement to sending out a message to the world all the way to portraying the artists feelings or solely being produced as a way of generating more revenue from different sources however nearly all music videos have one purpose and it is to make money even if it is just enough to cover the costs of what it took to produce the music video alone and to help with promoting the artist.  

The music videos which are generated to produce more income are normally put onto sites such as yotube as the video can then be monetized which basically means that the more views, likes and favorites that the video gets then the more money that the up loader gets for uploading it to you tube, basically you tube works in the way that if a video is monetized then the uploader gets paid by youtube for the amount of amount of views that video receives so more is clearly better. Artists can also use this to their advantage as other channels which wish to use this music have to contact the original source of the song to gain permission to use this music but normally with bigger companies this will normally lead to the individual wishing to use that song having to pay in order to do so, if an individual fails to do this then the artists can take the video down or can instead copyright claim the video so that any money generated on it goes to them instead as it contains their content, so either way if somebody else wants to use their song then the original creator is generating even more money. An example of this being done is with Drake's Hotline Bling. 

Some music videos however may be made by the artist in order to better or even change their brand and how they are perceived by the public, an example of an artist which has done this recently is Miley Cyrus who used to be part of Disney and used to be seen as a kind of innocent and kind person however her music video called "wrecking ball" completely changed her image and even shocked the world as they saw what she really wanted to be portrayed like and how she really wanted to be seen by the world.