Model of the media

In the media industry there are three main aspects when you are talking about the model of the media that are mainly involved with the production of music videos and films, these three main aspects are the audience, the text and institutions. When all of these aspects come together within the media it can really help them to achieve their goals and further their business.

Audience:

It is arguable that when it comes to the media that the audience is the most important part as without an audience there would be no real need for the media in the first place, the audience mainly help with the financial aspect of the media as the audience will be the ones to consume whatever the industry put out and it is also worth noting that without an audience not only would the media industry not generate any money but they would also not know what to produce in the first place as the industry normally produce what the audience want to see in order to better appeal to them, the media need an audience to generate money and to know what to produce and when to produce it.

Institution:

Institutions are the big companies which are behind the making of the media content and the institutions main roles are to market, exhibit, produce and distribute this media product which has been produced. When it comes to the marketing aspect there are many ways which it can be done by the institutions such as online and over social media like twitter or you tube but it can also be done in the more traditional sense with things such as posters or trailers which are shown on television, the distribution is normally done differently depending on what type of media is being produced, if it is a television series which is being produced then the finished product is normally distributed through companies such as ITV, BBC or SKY where they buy the product and broadcast it on their network however if it is a film then it is normally sold to cinemas such as Vue or Cinemaworld. However these institutions are not credited for their work as much as they should be and do not generate as much income as they possibly should have due to things such as pirating and downloading the shows or films illegally online for free.

Texts:

Texts come in many different forms but it is easiest to say that the text is the finished product from the institutions and what is put out to the public, texts can be things such as music videos, films, television series, blogs or magazines and this is what is consumed by the audience where they then give their feedback to the institutions and tell them if they want more or something different thus continuing the cycle.