Alex Southam:
Alex Southam also freelances for OB Management, he trained as a lawyer but decided to go in a new direction and work in film instead, he began with just making music videos in order to learn "the trade". He has worked for Agile films before and they put up the following description of him onto their website: "Alex Southam is an exciting new talent, working in a dizzying variety of styles across live action and animation. Entirely self taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the walkmen, Alt + J and Lianne La Havas, Alex joined Agile in august 2012."
When Southam first began on his music videos he undertook all of the tasks involved with the production such as Camerawork, Lighting, Editing but now uses a director of photography, Southam likes music videos and their format as you can " try new techniques and have realistic freedom", he is however lees keen on commercials as they allow for much less freedom. Alex Southam uses Vimeo to showcase his videos, this is becoming an increasingly popular platform and is seen as having "higher status" than youtube.
His main breakthrough came with the music video "Tesselate" for Alt J, it had a budget of £10,000 and only had a shooting time of 1 day and it had a pretty large cast, this music video was kept pretty simple except for the special effects which were used and all of them were created in Adobe After-effects. One of his other more notable music videos which he produced was for the song "lost and found" by Chase & Status, which had a budget of £50,000 and was filmed in Los Angeles, for this music video he mainly used steadicam, it was filmed at 36 frames per second and then slowed down and was mainly influenced by Massive Attacks Unfinished Sympathy, during this music video they mainly went for an early 1990's VHS Video look.
His main breakthrough came with the music video "Tesselate" for Alt J, it had a budget of £10,000 and only had a shooting time of 1 day and it had a pretty large cast, this music video was kept pretty simple except for the special effects which were used and all of them were created in Adobe After-effects. One of his other more notable music videos which he produced was for the song "lost and found" by Chase & Status, which had a budget of £50,000 and was filmed in Los Angeles, for this music video he mainly used steadicam, it was filmed at 36 frames per second and then slowed down and was mainly influenced by Massive Attacks Unfinished Sympathy, during this music video they mainly went for an early 1990's VHS Video look. 
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