Case Study 1

Jamie Thraves

Jamie Thraves started off his career by making short films during university, he used an award winning short film which he had made in order to get a "foot in the door" with the video production company Factory Films, he began by shooting three very low budget music videos which in total only cost about £5,000 each. Jamie Thraves has also described how the process of music video production goes through and according to him these are the steps: A commissioner first of all sends out a record track to anywhere between 5 and 10 directors and the directors then go on to submit a treatment, the stage of this is actually unpaid, the director that had submitted the "best" treatment is then commissioned to make the video its only then that the director is actually paid and the video is actually produced.

Jamie Thraves submitted for two of his best known videos and actually got accepted into both of them, these were Radio head - Just with just a budget of £100,000 and was only shot in three days, the other one was Cold play - The scientist which had a £200,000 budget and was also only shot in three days.

Radio-head  - Just:

This is an example of one of Jamie Thraves very first music videos that he was ever commissioned to do and it has also turned out to be one of his best and most memorable videos to date.

Jamie Thraves has definitely advanced through the creation of music videos over the years however and has been getting bigger and bigger and his music videos have been getting more and more budget for his music videos for him to work on them. With one of his most recent music videos "song for Lisa" he had a budget of £20,000 but still only had a shooting period of 2 days, he has shot three features so far being "the low down", "the cry of the owl" and "treacle". Jamie also gave a couple oftips for anybody looking to produce music videos in the future these being, use the lyrics while trying to not be too literal and most importantly go with the emotion of the lyrics.