Information about the artist

Information about Owl City:

Owl city is an american electronic project that began in 2007, this project is one of many projects which have been set up by Adam young. This project mainly began getting popularity during 2009 with their six time platinum single "fireflies", the song fireflies was released within an album called "Ocean eyes". One of the songs within this album was debuted within Tim Burton film Alice in wonderland and another in legends of the guardians.

Their most recent album was titled "ultraviolet and the mobile orchestra" instead of releasing all of the songs as an album in one go he would instead release a steady flow of EP's as singles, the most recent one of these was released in june of 2015 and is titled "unbelievable", an animated music video was created for this and the song itself was performed with another artist known as Hanson.


Owl city's music is often described as indietronica or synth-pop and it is said that it belongs under the electronic music genre, Young has stated that he is most inspired by disco and European electronic music when it comes to producing his own. He also incorporates some of his christian faith into his music as he is a vocal christian. 

Music video and lyrics

Owl City - Unbelievable:

"Unbelievable"

(feat. Hanson)

It's unbelievable

This is as good as it gets

It's unbelievable

Don't know what's gonna happen next

It's unbelievable

You haven't seen nothing yet

It's unbelievable, it's unbelievable

When I was a kid I saved up all my dough so I could buy C-3PO

Put Mentos in my Diet Coke in the backseat of the bus

When I was a kid I ate "Spaghetti Os", played laser tag and GI Joe's

And if you vowed no girls allowed then you could join the club

When I was a kid I spent my Saturday's

Blowin' on Nintendo games

The newest thing was Lion King and I could feel the love

It's unbelievable

This is as good as it gets

It's unbelievable

Don't know what's gonna happen next

It's unbelievable

You haven't seen nothing yet

It's unbelievable, it's unbelievable

[Hanson:]

When I was a kid I dreamed of Power Wheels

Stayed up late watching action films

And I won't lie, my friends and I, were too legit to quit

When I was a kid I lived for climbing trees ate Dr Pepper jellybeans

My favorite part of "Jurassic Park" was how real the Raptors looked

When I was a kid I still had VHS, watched Fresh Prince and Jazzy Jeff

Zack Morris owned the first cell phone, it was off the hook!

It's unbelievable

This is as good as it gets

It's unbelievable

Don't know what's gonna happen next

It's unbelievable

You haven't seen nothing yet

It's unbelievable, it's unbelievable

Cat, pogs, and floam and home alone, Berenstein bears and bean bag chairs

My L.A. Looks and Goosebumps books, oh Etch-a-sketch

What happens next?

Grape juicy juice and Dr. Seuss, piggy-back rides and

Slip-n-slides, McDonald's Fries, those were the best

What happens next?

It's unbelievable

This is as good as it gets

It's unbelievable

Don't know what's gonna happen next

It's unbelievable

You haven't seen nothing yet

It's unbelievable, those were the days oh-oh

It's unbelievable

When I think back I'm amazed

It's unbelievable

Cause baby those were the days

It's unbelievable

It ruled in so many ways

It's unbelievable, it's unbelievable

(And I'm so amazed!)

(Those were the days!)

Unbelievable music video:

Unbelievable live performance:

I had researched a live performance of the song as well as the official music video in order to get a better idea of the style of the band members and the type of clothing they wear as well as the type of people that they are so that we can kind of mimic their style.

Filming the music video 2

Theses are the two pictures of us doing our final part of filming for the music video, the first one is of Sam when we were around my house filming the lion king scene and the pillow fort scene, the picture itself is when we were filming the Nerf shootout scene however and was Sam when we told him to pose for one of the parts. 

The second picture is after we got changed and decided to go to Valence park which was closer to my house as it was a nice day and we had decided to take advantage of this nice day and and film a little bit more outside which is when we filmed the rope bridge scene as well as the Swan and the swing set scenes. 

Contacting the artist

I had to contact the artist on my phone during the lesson as the school settings would not allow me to, so instead here is a screen shot from my phone of me contacting the artist and asking permission to use their song for the music video. 

Choosing the track

Choosing the track:

Before we had even chosen "Unbelievable"as our music video we wanted to do, me and Destiny had looked through many different songs and music videos on youtube before we had even settled, we had originally started un Youtube with searching up terms such as "original songs" and "non-copyright" music however we had decided that none of that was really helping us so instead we began to search up specific songs and then go through the recommended videos which were somewhat related to the song and eventually led to us finding "Unbelievable". 

When we began to start searching up specific songs we began with the Plain White T's as we know another group which had decided to actually use on of their songs so we decided that we would begin to look at the rest of their songs and see if there was anything else that we could use, this is one of the songs which caught our eye however we still decided to look in the recommendations for this one and keep searching to see if there was anything else. 

Purpose of the music video

Music videos can have many different purpose's from advertisement to sending out a message to the world all the way to portraying the artists feelings or solely being produced as a way of generating more revenue from different sources however nearly all music videos have one purpose and it is to make money even if it is just enough to cover the costs of what it took to produce the music video alone and to help with promoting the artist.  

The music videos which are generated to produce more income are normally put onto sites such as yotube as the video can then be monetized which basically means that the more views, likes and favorites that the video gets then the more money that the up loader gets for uploading it to you tube, basically you tube works in the way that if a video is monetized then the uploader gets paid by youtube for the amount of amount of views that video receives so more is clearly better. Artists can also use this to their advantage as other channels which wish to use this music have to contact the original source of the song to gain permission to use this music but normally with bigger companies this will normally lead to the individual wishing to use that song having to pay in order to do so, if an individual fails to do this then the artists can take the video down or can instead copyright claim the video so that any money generated on it goes to them instead as it contains their content, so either way if somebody else wants to use their song then the original creator is generating even more money. An example of this being done is with Drake's Hotline Bling. 

Some music videos however may be made by the artist in order to better or even change their brand and how they are perceived by the public, an example of an artist which has done this recently is Miley Cyrus who used to be part of Disney and used to be seen as a kind of innocent and kind person however her music video called "wrecking ball" completely changed her image and even shocked the world as they saw what she really wanted to be portrayed like and how she really wanted to be seen by the world. 

Model of the media

In the media industry there are three main aspects when you are talking about the model of the media that are mainly involved with the production of music videos and films, these three main aspects are the audience, the text and institutions. When all of these aspects come together within the media it can really help them to achieve their goals and further their business.

Audience:

It is arguable that when it comes to the media that the audience is the most important part as without an audience there would be no real need for the media in the first place, the audience mainly help with the financial aspect of the media as the audience will be the ones to consume whatever the industry put out and it is also worth noting that without an audience not only would the media industry not generate any money but they would also not know what to produce in the first place as the industry normally produce what the audience want to see in order to better appeal to them, the media need an audience to generate money and to know what to produce and when to produce it.

Institution:

Institutions are the big companies which are behind the making of the media content and the institutions main roles are to market, exhibit, produce and distribute this media product which has been produced. When it comes to the marketing aspect there are many ways which it can be done by the institutions such as online and over social media like twitter or you tube but it can also be done in the more traditional sense with things such as posters or trailers which are shown on television, the distribution is normally done differently depending on what type of media is being produced, if it is a television series which is being produced then the finished product is normally distributed through companies such as ITV, BBC or SKY where they buy the product and broadcast it on their network however if it is a film then it is normally sold to cinemas such as Vue or Cinemaworld. However these institutions are not credited for their work as much as they should be and do not generate as much income as they possibly should have due to things such as pirating and downloading the shows or films illegally online for free.

Texts:

Texts come in many different forms but it is easiest to say that the text is the finished product from the institutions and what is put out to the public, texts can be things such as music videos, films, television series, blogs or magazines and this is what is consumed by the audience where they then give their feedback to the institutions and tell them if they want more or something different thus continuing the cycle.